Life on the range can be hard, especially if you're a herd of people. That's what two campaigns tell us, at least. A gold Lion winner at the International Advertising Festival in Cannes this year, TBWA London's "Life on the PlayStation" campaign shows two disparate groups—for example, porn stars and golfers—competing to survive on the Serengeti. Carmichael Lynch in Minneapolis now offers a campaign for JackLinks, which broke last week, showing people munching on JackLinks jerky and wandering in a herd on a plain. The tagline: "Feed your wild side." The ads show people eating the snack being released into the wild and running from a helicopter. Both campaigns are shot in the style of a nature documentary. Now that's wild!