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Computer chip maker Cyrix Corp. has awarded an estimated $10-15 million global branding assignment to Goldberg Moser O’Neill here. The agency, which handled the business several years ago, will be responsible for print, broadcast and collateral creative development and media buying.
Cyrix, which competes directly with former GMO client Intel Corp., is a division of National Semiconductor Corp. The two companies officially merged last month, and as a result, GMO’s chairman and chief executive officer Fred Goldberg said he is optimistic that the Cyrix assignment will turn into something “really big” for the shop.
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