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NEW YORK Longtime Forrester Research marketing analyst Jim Nail has left the firm to take an executive position at Cymfony, a business intelligence software supplier.
At Watertown, Mass.-based Cymfony, Nail will serve as chief of marketing and strategy, charged with educating the marketing and communications industries about the value of mining business intelligence from myriad online sources. Cymfony’s research tools employ search technology to keep tabs on consumers who are using blogs, message boards and news groups, as well as mainstream media outlets.
Nail,
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