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Cymbals of Success for Schwartz

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BOSTON Schwartz Communications has added Zildjian, the manufacturer of cymbals and drumsticks, for a national public relations campaign.

The independent shop in Waltham, Mass., is tasked with promoting the 2003 American Drummer Achievement Awards and to build some buzz for Zildjian's 380th anniversary.

The company sponsors the awards every five years. The 2003 ceremony will be held at Boston's Berklee College of Music. The event will also serve as a tribute to legendary jazz percussionist Tony Williams. Bill Cosby is slated to host.

Zildjian joins on the heels of Schwartz adding work from high-tech companies Allegis, eFunds, InnoCentive, LandDesk Software, Netsea and Viisage Technology.

Those clients tapped the shop for media and analyst relations and various aspects of corporate branding. The recent wins are important because they show an uptick in the PR marketplace, said agency president Steve Schwartz.

Co-founded by the husband-and-wife team of Steve and Paula Mae Schwartz in 1990, Schwartz Communications specializes in serving clients in the high-tech, medical and biotechnology fields. The shop also has an outpost in San Francisco.