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LOS ANGELES A three-spot campaign featuring footage of Lance Armstrong and promoting the Outdoor Life Network’s Tour de France coverage was conceived as the ongoing saga of a mad “prophet,” the campaign’s director said. The commercials are slated to run through the end of the race on July 26.
With actor Jason Lee (Almost Famous) starring as the cycling-infatuated prophet, the spots, conceived by creative directors Mike Bade and Jeff Weiss at Interpublic Group’s McCann Erickson in New York, were directed by Andrews Jenkins for Food Chain Films at the historic Los Angeles Theatre.
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