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Portland, Ore.-based i-shop CyberSight said Thursday that it has been named the Nike Canada Internet AOR. CyberSight will use the www.nike.com/Canada site to support offline marketing efforts and drive demand for Nike products. Nike is aiming to build a “uniquely Canadian presence,” according to Dawna Henderson, CyberSight Canada vp and marketing director.
CyberSight does Web design, direct marketing and brand development, among other things. The company’s clients include Molson Canada, TD Asset Management, ePost and Quaker Oats.
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