CW/Rampage has acquired the Caribbean and Central American marketing account of Motorola Two-Way Radios.
A $3 million advertising campaign involving print, radio and outdoor work will run over the next three years.
Newspaper ads, created by the Miami-based interactive specialist, are already breaking in Jamaica, the Bahamas and the Central American editions of The Wall Street Journal.
The Motorola product line includes some 50 units sold under the Pro and HP brands.
The two-way radios, originally developed for military use, include short- and long-range models popular in the construction, agribusiness, security, hospitality and entertainment industries.