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Cole & Weber has launched its first brand-building campaign for South Umpqua Bank since winning the account in a review last fall.
The effort includes TV and radio spots, in-store signage and collateral materials.
The campaign centers on the simple idea that South Umpqua offers “a whole new approach to banking.” This concept is brought to light using a consistent, irreverent voice across the various media.
TV ads use type-driven messages that run over background textures and images.
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