Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON — CVS this week breaks its first national image campaign from Hill, Holliday, Connors, Cosmopulos.
The broadcast and print effort invites consumers to visit the chain’s pharmacies for products to help them live “Life to the fullest.” That replaces the previous positioning “One at a time.”
Interpublic Group’s Hill, Holliday, Boston, won creative and media chores on the estimated $35-million account in separate reviews this summer. Bates, New York, had been the incumbent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in