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NEW YORK JWT has unveiled a multimedia campaign for JetBlue, its first effort for the carrier since the agency added the business last fall.
The initiative includes “story booths” that will travel to eight markets starting next month and allow customers to record their experiences about JetBlue for use in Webcasts and commercials. The spots will also include animation effects.
“We believe how people find out about JetBlue is as important as what they learn about the brand,” said Ty Montague, co-president and chief creative officer, JWT New York.
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