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BOSTON FleetBoston Financial this week will break a $15 million TV and print campaign in its Northeast markets in an effort to persuade customers to do investing as well as banking with Fleet.
Like previous efforts, the new work features actual Fleet customers, such as Debra Rathwell, a concert promoter in New York, who is concerned with saving for retirement. The tagline remains “Forward. Thinking.” Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston handles the business.
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