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Curtin & Pease/Peneco in Dunedin, Fla., last week resigned The Melting Pot Restaurants ad account. The Tampa, Fla.-based chain of fondue eateries is planning an agency review for early next year.
Former C&PP vice president Brenda Marrero-Ayoub, who left the agency last summer to become director of marketing for The Melting Pot, is leading the review. She pegged billings at $1.5-2 million.
C&PP said after 18 months of serving the client, it was “an appropriate time” to end the relationship.
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