Curiously Strange

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True story: A few weeks into the launch of the Altoids campaign an account guy runs into my office. He’s breathless. “People are cutting down the posters and taking them! What do we do?” I look at him and smile. “Get down on your knees and praise God,” I said. “Because that shit never happens. Nobody steals ads.”

Fade to black. Twelve years later. I open my bookmark to Adweek. The story: Altoids is leaving Burnett.

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