CHICAGO Culver Advertising & Design is handling the rollout of Jim Beam Brands Vox Raspberry with print ads containing testimonials about the new vodka.
The product is the first line extension for the Deerfield, Ill., company's Vox Vodka. The vodka is rolling out in 10 markets including Chicago.
Print ads from the Milwaukee agency will run in August and October issues of trade magazines such as Nightclub and Bar, Market Watch and Bartender, according to a Jim Beam representative. Additional ads will appear in regional consumer publications like Chicago Social.
The ads show a bottle of Vox Raspberry, which is made of Austrian glass, and a martini glass. Copy states, "The experts have fallen for Vox Raspberry." The text continues with two testimonials from spirits connoisseurs.
Spending on the introduction was not disclosed.