Culver Burger Chain Initiates Review

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CHICAGO Midwest fast-food chain Culver Franchisee Systems is reviewing its $5-10 million advertising account, the company confirmed.

The Prairie du Sac, Wis.-based chain has hired consultant Pile and Co. of Boston to manage the review. The incumbent on the account, One and All in Minneapolis, will not participate in the review, according to the client.

One and All has handled the account since November 2002. The shop’s most recent work put founder and president Craig Culver at the forefront of advertising.



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