Cuckoo Joins Rat in 'Reject All Tobacco'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Maris, West & Baker recently launched its latest television ad for The Partnership for a Healthy Mississippi, the shop said.

The Jackson, Miss., shop’s “Reject all tobacco” campaign targets 6-11-year-old children and features a new animated character named “Cuckoo.” The new spot, produced by Eyevox in Ridgeland, Miss., is airing on local network affiliates throughout Mississippi, the agency said.

In the 30-second “Cuckoo,” a clockmaker is shown sitting at his work desk smoking a pipe, when Cuckoo the bird emerges from the clock on the wall.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in