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Messner Vetere Berger McNamee Schmetterer/Euro RSCG has won creative duties for the CSFBdirect account following a two month review, sources said. The agency bested fellow New York shops D’Arcy Masius Benton & Bowles, Margeotes|Fertitta + Partners, and TBWA\Chiat\Day. The account could be worth up to $50 million, more than double the previously reported $20 million, sources said. Incumbent Kirshenbaum Bond & Partners in New York declined to participate.
The review was handled by chief marketing officer Debra Isenberg.
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