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Boston—Clarke Goward has added Cambridge Savings Bank to its roster.
The Cambridge, Mass., bank considered a half-dozen agencies for its $1 million account before selecting Boston-based shops Clarke Goward and Pagano Schenck & Kay as finalists.
“Clarke Goward was a better fit for us,” said CSB senior vice president of marketing Barbara Cox. “There was a good cultural fit; they have a great reputation and we were very impressed with their creative.”
The account had been handled by crosstown agency Greenberg Seronick O’Leary & Partners for more than three years.
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