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Some new Chevy billboards don’t feature any of the automaker’s current models. Instead, the two tongue-in-cheek boards display a 1963 Corvette Stingray and a ’53 Bel Air. Over the image of the red Corvette is the copy: “They don’t write songs about Volvos.” The Bel Air board asks: “Will people ever line the street to look at what you drove?”
The boards, designed by Campbell-Ewald Advertising in Warren, Mich., occupy premium space on the Detroit area’s most well-known stretch of road: Woodward Avenue.
More than 1 million people were expected to attend the annual Woodward Dream Cruise this past weekend.
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