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Boston drivers have another distraction: video ads for Lycos Network on the tops of city taxi cabs.
Twelve executions created by Hill, Holliday, Connors, Cosmopulos primarily feature text and resemble Web banners. A wireless Internet connection delivers content to the taxi-top. Ads are displayed in real time and include weather updates and stock market quotes.
With the aid of a global positioning system, the ads will change as the taxis move from block to block, enabling Lycos to target specific zip codes, neighborhoods and city streets.
Lycos, Waltham, Mass.,
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