Crossmark Helps J. Brown Earn MAA Awards

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DALLAS The Marketing Agencies Association has presented two silver Globes Awards to the J. Brown Agency with for its work on behalf of Slim-Fast, the shop said.

The Stamford, Conn.-based agency was honored in the best activity generating brand loyalty and best retail, account specific or channel marketing activity categories for its marketing campaign “The Slim-Fast Challenge.”

Launched last January, the promotion invited shoppers at 3,500 nationwide Wal-Mart and Sam’s Club stores to take the Slim-Fast challenge to lose weight and get healthy.



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