Crossfires Top Prizes in Dell Online Game | Adweek
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Crossfires Top Prizes in Dell Online Game

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DALLAS An online promotional contest for Dell ends New Year's Eve with the awarding of gifts that include Chrysler Crossfires and travel packages worth up to $10,000, according to the promoter.

The contest is operated through online promoter ePrize of Pleasant Ridge, Mich., according to the company.

The promotion involves a contest called "The End of Re-gifting Holiday Game" that features a living room where participants get product information and play holiday-themed games by clicking on objects in the room.

Players get a discount offer they can accept or "re-gift" by clicking on another stocking. Dell then sends the redemption information for discounts via e-mail.

Grand prizes are two Chrysler Crossfires. Other prizes include travel via Orbitz, Dell plasma TVs, notebook and desktop computers, Kodak digital cameras, McAfee software, and AOL and Blockbuster online service.

Dell is based in Round Rock, Texas.