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Pagano, Ellenson Not Among Those Competing for Brand Task
BOSTON–A.T. Cross has selected a half-dozen out-of-region agencies as semifinalists in its ongoing advertising review.
In the hunt, according to sources, are Avrett, Free & Ginsberg; Bates USA; D’Arcy Masius Benton & Bowles; and Margeotes/Fertitta + Partners, all in New York; Carmichael Lynch, Minneapolis; and The Martin Agency of Richmond, Va.
The six semifinalists were selected based on their ability to craft branding campaigns with broad consumer appeal, sources said.
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