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Medical Care Provider Favors Category Pro
ATLANTA–Interim HealthCare, a home medical and supplemental staffing company, has moved its advertising account from Miami’s Crispin Porter & Bogusky to Crosby Marketing Communications in Annapolis, Md.
Crispin Porter & Bogusky did not defend the business.
According to agency executive vice president Raymond Crosby, the account is projected to bill $2 million in the coming year. Sources said other finalists in the review included Tinsley Advertising in Miami and Caldwell Van Riper in Indianapolis.
Crosby Marketing Communications was invited into the pitch based on its experience in the field of healthcare advertising and marketing.
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