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BOSTON Cronin & Co. has launched its first campaign for Capital District Physicians’ Health Plan, a TV, radio and print salvo the agency describes as an effort to position the client with consumers, employers and plan brokers as a “fresh and evolving healthcare company of the future.”
The future-themed ads contain nods to the recent past with references to Woodstock, slam dancing, disco and other pop-culture milestones. One TV spot, “Slam Dancer,” opens with a thirtysomething woman working in her garden.
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