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BOSTON Cronin/Wallwork Curry said it has formed an alliance with Arrco Medical Advertising. The shops will team up on new-business pitches, with Cronin providing the creative and media and Arrco the strategic planning and medical specialty expertise.
Bill Cronin, president of Cronin, in a statement said Arrco’s “30-year reputation for understanding the needs of the industry [and its] considerable network of medical advisors and knowledge” make the pairing a smart move.
Cronin/Wallwork Curry in Boston is unit of Glastonbury, Conn.-based
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