Cronin Steals the Show

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Takes Top Prize, Most Golds at Conn. Awards
BOSTON-Cronin & Co. dominated the Advertising Club of Connecticut’s 45th annual awards show last week, taking home the most gold prizes, best of show honors and a special award for best art direction.
About 350 industry professionals attended the ceremony, held Wednesday at the West Hartford Town Hall.
The Glastonbury, Conn., shop grabbed best of show kudos for a humorous TV campaign for the Connecticut State Lottery’s instant games. One ad focuses on a researcher who places his arm in a tank of hungry mosquitoes, their bites eventually spelling out the name of the game: “Scratchmania.”
“They put the energy back into the lottery.






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