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Cronin & Co. has formed a public-private partnership committed to developing marketing messages aimed at preventing child abuse.
In addition to a 30-second TV commercial originally created for the United Way of Pioneer Valley, Cronin crafted a logo, a 60-second radio spot and a bilingual brochure that aims to educate individuals on how to handle child abuse in public places and where to go for help. The logo will grace the agency’s letterhead by the end of the year, according to Cronin representative Patti Stern.
Allies of the Glastonbury, Conn.-based
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