BOSTON Cronin/Wallwork Curry has launched new executions in its "Think beyond the bank" campaign for Digital Federal Credit Union.
The new work includes a pair of 15-second TV spots. The ads tell the stories of two consumers, "Tim" and "Leslie," who enjoy big car savings thanks to refinancing with client's 2nd Chance Car Loan.
Ad spending by the client in Marlborough, Mass., has been $500,000-1 million. The company provides banking services to 215,000 members and their families.
Jack Wallwork served as creative director. Betsey Wells wrote the copy. Leslie Turgeon handled art direction. Lestor Ayala produced the spots, which were directed by Tibor Nemeth.
Print, radio, direct marketing, Web and point-of-purchase elements are set to follow later in the spring.
Cronin/Wallwork Curry in Boston is a unit of independent shop Cronin & Co. of Glastonbury, Conn.