Cronin & Co. Pushes Teen Spirit

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A new TV campaign for Connecticut Children’s Medical Center emphasizes the hospital’s ability to care for adolescents.

A 30-second spot from Cronin & Co., Glastonbury, Conn., breaks this week in larger state markets such as Hartford and New Haven. Featuring a voiceover by actress Peri Gilpin, who plays Roz on Frasier, the spot shows teens playing basketball, walking through the halls at a high school and working after-school jobs. The shots are cut with close-ups of the teens introducing their ages as 14, 16 and 17.

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