Cronin Brings 2 Execs Aboard

Cronin & Co. has hired two marketing vet erans whose charge is to build the agency’s direct and digital capabilities.

David Katz and Dan Weingrod have joined the Glastonbury, Conn., shop as managing directors of its direct and digital units, respectively. Both report to John Riccio, vice chairman at Cronin, who said he is seeking to better integrate those capabilities with the agency’s other marketing services.

Katz, who has been made a vp at the agency, will oversee its 10-person direct-response division and develop new business with existing and potential clients.