Cronin Brews Efforts for Capital, Baronet

BOSTON Independent marketing agency Cronin & Co. said it is preparing to launch separate campaigns for two recent client additions.

Glastonbury, Conn.-based Cronin, will team with marketing shop VisComm Group in Albany, N.Y., to support Capital District Physicians’ Health Plan. An integrated campaign is designed to position the Albany-based client as an alternative to traditional HMOs. TV, radio and out-of-home efforts are planned, and a key focus will be customer satisfaction, a Cronin representative said. The effort will target consumers, employers and plan brokers in 24 upstate New York counties where the client does business.

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