Cronin Breaks Work for American Savings Charity

A hearing-impaired girl is the focus of Cronin & Co.’s first television work for the American Savings Foundation.

A 30-second spot designed to build awareness of the charitable work done by the foundation features an 11-year-old student, Stephanie Durand, who attends the American School for the Deaf in West Hartford, Conn. The school recently received a $10,000 grant from the foundation for its “Together We Read” program, which provides training for hearing parents and families to help their deaf children develop skills to become proficient readers.

The black-and-white commercial opens with Durand introducing herself, in both spoken words and sign language, followed by scenes of her playing with her brothers in a pool, at the playground and at home.