Cronin Boosts Hospital's Image

Two years after opening its doors, the Connecticut Children’s Medical Center has launched its first branding campaign.
Created by Cronin & Co. in Glastonbury, Conn., the broadcast effort portrays the hospital as responsive to the unique needs of children. The tagline: “Kids are great. We just make them better.”
Children are not just small adults, but unique patients who often need highly specialized care, said Cronin creative director Steve Wolfberg.
One 30-second TV spot and a half-dozen radio executions are scheduled to run in the Greater Hartford area through September.