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Bill Croasdale, Initiative Media North America’s celebrated national broadcast star and a veteran of more than 30 upfronts, is leaving the business at the end of the month. The announcement that he will help his son Robert launch a sports marketing company in San Diego met with a round of congratulations from his peers.
“Bill is one of those icons who helped build and shape the industry,” said Jon Mandel, MediaCom’s chief negotiating officer. “Everybody in this business should do more than read TV Guide and Entertainment Weekly.
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