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NEW YORK Critical Mass has launched a new Web site for Dell Computer, no small undertaking considering that online-influenced and Internet commerce represents nearly half of the computer maker’s annual revenue.
The site (www.dell.com) debuts nearly 18 months after Critical Mass landed the assignment, which thus far has involved more than 100,000 Web pages reaching customers in 80 countries and 20 languages. Dell, which has posted revenue of $38 billion for the last four quarters, selected the Canadian interactive shop last spring following a four-month review that sources said included Razorfish, Zentropy Partners, Organic, Tribal DDB and frogdesign [IQ Daily Briefing, May 30, 2002].
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