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Although Crispin Port-er & Bogusky lacks a network of offices around the world, the Miami agency’s speculative global campaign helped win Cunard’s $11 million print account following a review.
Luxury cruise line Cunard favored Crispin Porter & Bogusky (CP&B) over cross-town shop Ryder & Schild; Paradigm Communications in Tampa, Fla.; and Black Ink of New York, sources said. New York’s M&C Saatchi dropped out of the review before final pitches. Bates USA, New York, previously held the account.
Peter Bates, executive vice president of sales and marketing for Cunard in Miami, pointed to print work CP&B presented last month.
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