Crispin's Offense, Defense Score

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Crispin Porter & Bogusky landed a new dot.com account and was re-signed by an existing client last week.
VirtualBank, an Internet operation based in Palm Beach, Fla., hired the Miami shop as its first agency without a review. CP&B also successfully defended the Florida Department of Health’s $30 million anti-tobacco account.
Though VirtualBank’s budget is undetermined, agency chairman Chuck Porter said $5-6 million was a “realistic” number. He also said the dot.com, which will have one brick-and-mortar location in Palm Beach and initially strategize as a b-to-b entity, was the first to work an equity agreement with the agency.

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