Crispin Porter Wins Ikea | Adweek Crispin Porter Wins Ikea | Adweek
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Crispin Porter Wins Ikea

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ATLANTA -- Crispin Porter + Bogusky has won Ikea's advertising business, sources confirmed.

The Miami agency defeated New York's Berlin Cameron/Red Cell and Goodby Silverstein & Partners in San Francisco to win the account, which had been estimated at $30-40 million, but which an Ikea spokesperson estimated was worth $40-50 million. Incumbent Carmichael Lynch in Minneapolis did not participate in the competition.

The Swedish-owned furniture distributor operates 164 stores in 31 countries. It is based in Plymouth Meeting, Pa.

Pile and Co. in Boston served as consultant on the review.