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Miamians Will Play Up Tough, Urban Chic of New Client’s Boots
ATLANTA–Crispin Port-er & Bogusky in Miami has been awarded the advertising account of Caterpillar Footwear.
The account, which will bill approximately $2 million in 1999, had been with the New York office of Bozell.
Crispin has handled advertising chores for Merrell Outdoor Footwear, a division of Wolverine Worldwide, for the last nine months. Wolverine is also the parent company of Caterpillar, which is located in Grand Rapids, Mich.
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