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NEW YORK MDC Partners’ Crispin Porter + Bogusky is starting a public relations division in an effort to garner additional business from clients.
Begun in late June, the division is lead by Rob Gould, a former managing director at public relations practice Porter Novelli in Washington, D.C. His title at Crispin will be director of brand/culture integration.
“We’ve always believed that great ideas for marketing brands begin with the product and the consumer experience with that product.
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