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BOSTON The American Legacy Foundation today launches its latest anti-smoking spot via Havas’ Arnold and MDC Partners’ Crispin Porter + Bogusky.
“Fire” shows a cigarette causing a room to quickly go up in flames. Later in the spot a teen says, “Cigarettes are still the number one cause of fire-related deaths. The continuing theme of the campaign is “Connect Truth.”
“Included in the 40,000 people who lose their lives each year to tobacco-related causes, are 1,000 people who die from fires started by smoking.
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