Crisis Counseling

Practically overnight, Americans have swung from optimism and complacency to insecurity and concern. The pendulum will swing back (it always does), but no one can say when or in what direction. Mean time, we must give shape and direction to our creative work. We haven’t had a chance to confirm our hunches with research, but here is some of what we’re beginning to think.

Now more than ever, it is critical to find an honest, fundamental emotional link to your brand and develop it.