CRIME: Forcing an unintelligible tourism slogan

CRIME: Forcing an unintelligible tourism slogan on a bewildered populace. EVIDENCE: Choosing the worst new tourism slogan of 2006 wasn’t easy. You had New Jersey’s “Come see for yourself,” which was troublingly vague. (Think it ain’t that bad? Come see for yourself.) You had Utah, which appeared to do no research and had to scrap its new line, as it was almost identical to Colorado’s “Enter a higher state.” And then you had Washington state, whose “SayWA” impressively doubled as both the slogan itself and Washingtonians’ response to it.