Creaxion Works in Concert With BellSouth | Adweek Creaxion Works in Concert With BellSouth | Adweek
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Creaxion Works in Concert With BellSouth

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ATLANTA BellSouth has hired Creaxion to develop a marketing campaign to raise the profile of the company's sponsorship of the summer classical music concert series in Atlanta's Chastain Park, the shop said.

The independent Atlanta shop launched a Web site (www.bellsouthchastain.com) for the company today that provides information about the concerts, links to BellSouth products and services, and registration for several prizes, including free wireless telephones, reserved parking at the concerts and tickets to Atlanta Braves baseball games. A direct mail campaign is scheduled to launch Thursday.

Related promotions include ushers wearing the BellSouth logo, tents at the concerts to order BellSouth services, and professional photographers who will take photographs of people in the audience that can be downloaded off the Web site.

"The Classic Chastain Concert Series gives us a unique opportunity to interact with consumers," said William Pate, vice president of advertising and public relations for Atlanta-based BellSouth. "Building upon our sponsorship with these new and innovative marketing components will help us inform concert-goers about BellSouth's portfolio of communications and entertainment services."

The concert series begins June 3 and ends in August. This is the fifth year that BellSouth has been one of the sponsors.

Creaxion was selected without a review. Campaign spending was not disclosed.