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“Pappy doesn’t do propane” is the tagline of Creaxion’s latest campaign for the Atlanta Gas Light Co.
The Atlanta agen-cy’s summer-long television, radio and print effort stars CBS Survivor veteran Paschal “Pappy” English, who pitches backyard barbecue aficionados on the benefits of free-flowing natural gas over bottled propane fuel.
“I’m here to cookout, not stress out,” English drawls (after a fanfare of Survivor-style drumbeats) in two 30-second TV commercials that kick off the advertising campaign. “I just couldn’t survive without my natural gas grill.”
The voiceover in both ads advises consumers in Georgia “to give propane the boot!”
The commercials are running on Georgia broadcast stations as well as cable TV outlets including Fox and the Travel Channel.
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