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LOS ANGELES Creature’s new campaign on behalf of the Professional Bowlers Association positions bowling as not only a legitimate sport, but among the vital elements in a “Master Craftsman’s” set of skills.
The independent Seattle shop, which has worked with the PBA since 2003, developed the multi-tiered effort after undertaking “a strategic planning exercise that revealed a strong connection between pro bowlers and the kind of thinking we refer to as ‘man-telligence,’ ” said Creature creative director Matt Peterson.
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