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SAN FRANCISCO Translating great concepts into effective outdoor campaigns was the theme of the morning session at Adweek‘s Creative Seminar here on Tuesday.
Timothy Cory, senior creative director at J. Walter Thompson in Detroit, discussed techniques for brainstorming, while Sean Robertson, chief creative director at Viacom Outdoor in New York, and Rick Robinson, creative director at MacDonald Media in New York, led a tour of the “urban gallery” of outdoor advertising.
Cory, who has written a book about brainstorming, discussed 10 key ways to come up with new ideas while working on a campaign.
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