CREATIVE TECHNOLOGY: Bird Talk

It isn’t often pet-food advertisers produce a truly innovative spot, but Whiskas’ talking-bird campaign represents a technological breakthrough – and it’s funny, too. Launched in the fall of 1992 by DMB&B/L.A., the $5-million campaign has been so successful two new spots are due out in January.
Defying conventional cat wisdom, the campaign features a colorful lovebird testifying that Whiskas tastes better than he does – and is more nutritious. ‘It’s a taste option,’ says creative director John Armistead, ‘between the food versus our little guy.’
The tough-talking bird is actually two little guys, electronically enhanced to look like one.