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LOS ANGELES WPP’s Young & Rubicam has hired Brad Berg and Scott Larson as a creative team, said agency president and CEO Penny Baldwin.
Both men will hold the title of executive vice president and executive creative director and oversee all creative for Y&R in San Francisco and its marketing agency, Wunderman.
“This move offers us the best competition on the best playing field,” said Larson. “It was appealing to us to build something with our own shop,” added Berg, referring to XL, the local micro-agency the two co-founded, “but right now the positive momentum seems to be here.”
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